# MyndMetrics

> Mystery shopping made objective. A shopper wears a discreet MyndPlay EEG sensor, and you see what the visit felt like, second by second.

A trained shopper wears a discreet EEG sensor, so you see how the visit felt, second by second.

## Key resources

- [MyndMetrics home](https://myndmetrics.com/): Neuro mystery shopping by MyndPlay
- [Full page text](https://myndmetrics.com/llms-full.txt): the whole page in Markdown
- [Sitemap](https://myndmetrics.com/sitemap.xml)
- [MyndPlay](https://myndplay.com)
- [See MyndPlay's research campaigns](https://myndplay.com/service-category/research-dev)

## Sections

- [How it works](https://myndmetrics.com/#how-it-works): Your brief, your checklist and your sections stay the same. MyndMetrics adds the felt layer underneath them.
- [What separates us](https://myndmetrics.com/#difference): Brain data, not opinion; Objective and repeatable; The say-feel gap
- [Shoppers who match your customers](https://myndmetrics.com/#audience): Every visit is made by a mystery shopper who fits the audience you want to understand. Tell us who your customers are and we match the shopper to them.
- [MyndPlay track record](https://myndmetrics.com/#credibility): MyndMetrics is built on 16 years of MyndPlay's work in mobile EEG, turning emotional response into data people can act on. Now it is applied to the mystery shopping visit.
- [Sample report](https://myndmetrics.com/#sample-report): One score, the moments that mattered, and where what the shopper said and what they felt part ways.
- [Where it applies](https://myndmetrics.com/#use-cases): For brands and multi-site operators where the experience is the product.
- [How clients work with us](https://myndmetrics.com/#engagement): Every programme is scoped with you. There is no public price list.
- [Discreet by design](https://myndmetrics.com/#discretion): The visit is run like any mystery shop. Staff are not told, the sensor is hidden, and what reaches you is the finding, not the person behind it.
- [Book a consultation](https://myndmetrics.com/#enquiry): Tell us about your locations and what you want to learn. We will come back to you to scope a first visit.