Neuro mystery shopping by MyndPlay
We add to your mystery shopping. We don't replace it.
A trained shopper wears a discreet EEG sensor, so you see how the visit felt, second by second.
Brainwaves don't lie.
Know what happened. Understand how it felt.
Your brief, your checklist and your sections stay the same. MyndMetrics adds the felt layer underneath them.
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Sensor hidden in a cap
A trained shopper visits your location following your brief. A MyndPlay EEG sensor inside the cap records their response every second, and the phone captures photos.
- 02
Everything on one clock
Photos, GPS and the questionnaire answers are stamped to the same timeline as the recording.
- 03
Rules, not opinion
Deterministic rules find the peaks, dips and stress points. The same recording always produces the same result.
- 04
Report in your dashboard
An overall rating, action points with evidence and the timeline with photos, online and as a PDF.
- 05
Your questionnaire stays
The shopper still answers the questionnaire you rely on: an industry-standard set or one written for your audience. Their answers sit beside the recording, so you see what they said and what they felt.
Optional: video or photos of the visit, and a GPS route for events and exhibitions, so every high and low can be seen as well as measured.
What separates us
Brain data, not opinion
A write-up tells you what a shopper remembers. The recording shows what they felt, and when.
Objective and repeatable
No mood, no politeness, no memory gaps. The same measure in every location, on every visit.
The say-feel gap
When the questionnaire answer and the recording disagree, we show you where. That gap is often the finding. Where it matters, we replay the moment with the shopper in a second round to find out why.
MyndMetrics is built by MyndPlay, which has spent more than 16 years measuring emotional response for brands, agencies and research teams. The same science and hardware now sit behind every mystery shopping visit.
Shoppers who match your customers
Every visit is made by a mystery shopper who fits the audience you want to understand. Tell us who your customers are and we match the shopper to them.
Age and sex
The age range and mix your customers actually have.
Ethnicity and background
Shoppers from the communities you serve, including for bias testing.
Location
Locals for a neighbourhood location, visitors for a destination.
Job level
From CEOs and senior managers to undergraduates.
Recruited and vetted by MyndPlay for each brief, not pulled from a generic panel.
MyndPlay track record
MyndMetrics is built on 16 years of MyndPlay's work in mobile EEG, turning emotional response into data people can act on. Now it is applied to the mystery shopping visit.
See MyndPlay's research campaigns (opens in a new tab)Brands MyndPlay has worked with
This is what lands on your desk after every visit.
One score, the moments that mattered, and where what the shopper said and what they felt part ways.
Sample hotel visit. Illustrative values.
The high point came at 12:40 in the lounge. The weakest moment came at 03:15 at the check-in desk, when the shopper waited without being acknowledged.
- Arrival-11
- Check-in-26
- Concierge+10
- Lounge+19
- Departure+1
Rated the welcome 5 of 5, but the brain response was below the rest of the visit.
High · 12:40 · LoungeThe drink arrived with a short story about the bar.
Low · 03:15 · Check-in deskNo greeting for 90 seconds while two staff finished a call.
Where it applies
For brands and multi-site operators where the experience is the product.
Restaurants and hospitality
From a new restaurant opening to a five-star stay: arrival, service and departure, as they were felt.
Retail
Attention between the door and the till, where it is won and where it is lost.
Experiences, events and exhibitions
Which rooms and moments land, and which are walked past.
Showrooms
Consultation, waiting and handover on a considered purchase.
Bias testing
The same visit by different shopper profiles, with the difference measured.
Compliance testing
Whether the standard was followed, and how the visit felt while it was.
How clients work with us
Every programme is scoped with you. There is no public price list.
Optional add-ons: video or photos of the visit, and a GPS route for events and exhibitions.
Priced per engagement. No public pricing.
Book a consultationDiscreet by design
The visit is run like any mystery shop. Staff are not told, the sensor is hidden, and what reaches you is the finding, not the person behind it.
Shopper identity stays private
You see banded profiles such as age range and sex, never who the shopper is.
Trained, vetted shoppers
Recruited directly by MyndPlay, vetted and working under a signed agreement.
Rules first
Every finding comes from the same scoring rules. Any written summary is checked against them.
Photos chosen by people
Our team selects which photos appear in your report.
Book a consultation
Tell us about your locations and what you want to learn. We will come back to you to scope a first visit.
Priced per engagement. No public pricing.